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Rising Cost Of Doing Business May Void Your Roof Warranty

January 4, 20112 min read
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Don’t Get Caught With a Roof Warranty From a Contractor Who May Not Survive the Slow Economy

When the economy slows down, many roofing contractors begin lowering their prices in an attempt to secure more jobs. While that might sound good for homeowners looking to save money, there’s a hidden risk: the cost of doing business is increasing for contractors—sometimes dramatically.

Consider this real-world example. In 2011, over 200,000 Florida employers received updated unemployment tax notices. The new rates were nearly triple those from 2010. And 2010 itself had already seen a three-fold increase from the previous year. That means unemployment taxes for contractors increased approximately nine times over the span of just over one year. Imagine something that once cost $200 annually now costing $1,800—that’s a massive hit to small business owners.

This illustrates how contractor costs are rising even while many are slashing their prices to remain competitive. That’s not sustainable, and the consequences could directly affect you, the homeowner.

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Why This Matters for Your Roof Warranty

Unfortunately, when roofing contractors face these mounting financial pressures, many make poor decisions. Some cheat the system—by cutting corners or avoiding tax and insurance obligations. Others absorb the costs hoping to weather the storm. But eventually, both paths can lead to business failure.

And when a contractor goes out of business, your warranty goes with them.

At SonShine Roofing, we often hear stories of homeowners left stranded with incomplete work or voided warranties because the contractor they chose is no longer in business. Roofing warranties are only as good as the company backing them. That’s why we urge all homeowners to do their research—especially when faced with large pricing differences among bids.

The Danger of Choosing Based on Price Alone

When gathering roofing bids, it’s normal to see a wide range in prices. But those differences usually reflect more than just materials or profit margins. A significantly low bid could mean:

  • Unlicensed or uninsured work crews
  • Inferior materials
  • Skipping permit requirements
  • Lack of worker’s compensation insurance
  • No formal warranty or long-term service plan

The challenge for homeowners is uncovering the “why” behind those numbers. As the old saying goes, “You get what you pay for.” And when it comes to roofing, buying cheap often means paying more in the long run—whether through repairs, replacements, or legal hassles.

Even more dangerous than choosing the lowest bid is choosing blindly. Being uninformed puts homeowners at risk regardless of whether they go with the cheapest or most expensive contractor.

What You Can Do to Protect Yourself

We believe in empowering our clients with information, not pressure. That’s why we offer a complimentary resource: a checklist of critical questions to ask any roofing contractor before hiring them. These questions help you uncover the truth behind pricing and ensure you’re hiring a team you can trust.

Contact us today to request your free “Choosing a Contractor” checklist.

Experience and Trust You Can Rely On

With 38+ years of experience serving Sarasota, Manatee, and Charlotte Counties, SonShine Roofing has weathered every kind of economic climate. Our commitment to roof inspections, honest repairs, and top-tier replacements is backed by our written 100% satisfaction guarantee. If you’re not happy—you don’t pay.

Don’t trust your roof—and your peace of mind—to the lowest bidder. Trust a contractor with the strength to stand behind their work for years to come.

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General FAQs

Does attic insulation and ventilation really make a difference?

Yes—more than most homeowners realize. Your roof surface can run nearly 100°F hotter than the air on summer days, and attics can hit the high 100s. Without proper insulation and balanced airflow, that heat and moisture can warp beams, fry shingles from beneath, and invite rot. The fix is straightforward: sufficient attic insulation plus soffit intake + ridge exhaust ventilation to move hot, wet air out. 

How do the main roofing materials compare in Sarasota’s climate?

  • Asphalt shingles: Affordable, easy to source, and versatile. Pros: fire/water resistance, low maintenance, ~25-year lifespan. Cons: lighter weight can mean blow-offs in big storms; extreme summer heat can warp/crack; expect occasional repair budgeting. 
  • Clay tile: Classic look, handles heat and salt spray, long-lasting (up to ~50 years). Pros: fire/rot resistance, stays put in wind. Cons: pricey, heavy (may need structural reinforcement), and fragile during handling. 
  • Concrete tile: Popular in Florida and lighter than many expect. Pros: durable (about 50–100 years), low maintenance, fire/water resistance, strong wind performance, color options (can mimic wood/other looks). Cons: somewhat expensive; design options are more limited than premium materials. 
  • Metal roofing: Comes in profiles that resemble shingles/tiles/shakes. Pros: little maintenance, fire/water/insect resistance, stands up to salt spray, reflects heat (can lower cooling bills), up to ~40-year lifespan. Cons: higher upfront cost and more limited design choices. 
  • Slate: Stunning and extremely durable (often 100+ years). Pros: water/rot/fire resistance, high hurricane tolerance. Cons: very heavy (reinforcement likely), fragile to walk on, and the most expensive option here. 

What causes roof leaks?

Leaks usually start at weak points—not just during hurricanes. In Florida, extreme heat and UV make materials expand/contract, turning brittle and cracking over time; even asphalt tar can soften and lose its seal. 

  • Aging roof: Heat/UV cycles degrade shingles and seals, opening paths for water. 
  • Flashing failures: Cracked, rusted, or separated metal around chimneys, vents, valleys, and walls.  
  • Missing/damaged shingles: Wind and storms pull or crack shingles, exposing underlayment and decking.  
  • Clogged gutters: Standing water backs up under edges and soaks materials—especially in rainy season.
  • Skylight leaks: Worn rubber seals or loose skylight flashing let water in at the frame.

Can I see examples of your past work?

Yes. If you browse our Roofing Project Gallery, you will see high-resolution drone videos of our featured projects with links to the materials we used.

How can I extend my roof’s lifespan?

Treat it like preventive medicine.

  • Keep gutters clean so water doesn’t back up under edges and soak the decking—check especially after storms. 
  • Manage trees: trim back overhangs; big branches are a real hazard in wind events. 
  • Insulate the attic to reduce heat transfer that can stress rafters and age materials faster. 
  • Ventilate the attic (intake at soffits, exhaust at ridge) to dump heat and moisture before they warp wood or cook shingles from below. 
  • Do regular roof cleanups/visual checks for debris, missing/curling shingles, or granule loss. 
  • Schedule professional inspections to catch small issues before they snowball. Sarasota heat + summer storms reward proactive care. 

What’s the best roof type for Florida homes?

There isn’t a single winner—it’s about matching material to Sarasota’s heat, humidity, storms, wind, and (for coastal folks) salt spray. Asphalt shingles are budget-friendly and common; concrete and clay tiles bring serious longevity and wind resistance; metal reflects heat and shrugs off salt; slate is gorgeous and ultra-durable but heavy and costly. The “best” choice balances your budget, aesthetics, structural needs, and how exposed your home is to wind and sea air.  

Do you employ subcontractors?

No, we do not employ subcontractors. All of the crews we employ are W-2 employees and on our payroll.

Are you licensed and insured in the State of Florida?

Yes, we are licensed by the State of Florida, which you can verify here. We also carry comprehensive liability insurance.

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